MLSToolkit - Blog #idx marketingMLSToolkit - Blog #idx marketinghttp://mlstoolkit.zohosites.com/blogs/tag/idx-marketingThu, 08 Aug 2024 18:28:32 -0700http://zoho.com/sites/<![CDATA[See You at Summit! ]]>http://mlstoolkit.zohosites.com/blogs/post/See-You-At-SummitMaking connections at the 2019 FBS Summit]]>

Big Announcements & More!

The entire BAS staff will be at the FBS Summit next week. There will be some big announcements about IDX and much more. Be sure to stop by our table and catch us in the crowds and hallways! We look forward to seeing you there! Have a question? You can send me a text during the event and I'll be right there! 832-33-4846
Cheers

Mike Price - IDX Trainer

]]>Thu, 11 Jul 2019 18:38:23 +0000<![CDATA[Helping your broker members succeed.]]>http://mlstoolkit.zohosites.com/blogs/post/brroker_content_roundupA round-up of broker focused content to help real estate association members get the most of their IDX home search marketing strategies.]]>

Content round-up

When it comes to today’s digital marketing landscape, keeping up often resembles a game of whack-a-mole. This is particularly true for your broker members.

To help in that effort we create  a steady stream of content that focuses on helping brokers with their home search marketing website efforts. We welcome your input  on the type of content associated with IDX home search that your broker members would like to see.

This post is a round-up of recent articles, downloads and webinars with a focus on brokers. We welcome the opportunity for you to share them with your broker members and look forward to your input on the type of content we can provide to help with the issues your broker members encounter.


What The Heck Is a Technology Stack?

This article and the associated download allow brokers to understand the interoperability of technology investments along with a download of an interactive “Tech Tool Test” document for the purposes of auditing technology investments.

Focus On Excellence. A Profile of Broker Success.

Many of your broker members have probably gone through a number of iterations in their efforts to create a competitive home search marketing platform. This article showcases how working with a great developer can result in a great investment that can scale to compete and capture market share.

10 Must-Have Broker Website Features.

Big broker results don’t necessarily require big broker resources. In this article we review some of the most important features for capturing leads and competing on the big stage. It also includes a link to download one of the most popular resource guides we have created.

Broker Pain Point Coffee Break Webinar Series.

We know how busy your broker members are so we created a 4 part series of 15 minute “coffee break” webinars. The goal is to provide a synopsis of actionable information and links to more in depth information.

1.  Tues Feb 19th: Broker Pain Point Webinar Series Lead Capture - Recording Link

2.  Tues March 12th 1 PM CST: ATTRACT MORE GREAT AGENTS with simple tweaks to your broker website.- Recording Link

3.  Tues April 16th  1 PM CST: Your IDX Website & Market Share . - Registration Link

4.  Tues May 14th 1 PM CST: Analytics & Your IDX Website - Broker Pain Point Coffee Break - Registration Link


Look to us as a resource to help keep your broker members informed about the latest in home search marketing and the best practices associated with it. Reach out at any time to mprice@fbsdata.com. Another great way to stay up-to-date is to like our Facebook page and share the link to the page with your membership. We post the latest and greatest news, tips and content that impact web marketing strategies. https://www.facebook.com/idxsolutions.

FBS IDX Help & Resource Center
]]>Wed, 03 Apr 2019 13:26:17 +0000<![CDATA[Widget Wisdom. A Brand New Webinar Just For You and Your Members.]]>http://mlstoolkit.zohosites.com/blogs/post/widget-wisdom.-a-brand-new-webinar-just-for-you-and-your-membersWidget Wisdom, A training webinar for Flexmls subscribers interested in using Wordpress for their IDX home search website.]]>

We’re kicking off 2019 with a new webinar, with a fantastically knowledgeable guest speaker, Mike Mueller of AreWeConnected.com

1 in 3 sites on the web are built on the WordPress platform and we’re doing to demystify this powerful platform for you and your members, helping agents and brokers to build beautiful, professional, IDX sites and leveling the competitive playing field.

Here’s what you and your members can expect to take away:

· What A Wordpress Plugin Is

· The Widgets that make up the FBS IDX Plugin

· Working With A Wordpress Developer

· How To Get A Free FBS IDX Wordpress Plugin demonstration

Mike Mueller of AreWeConnected.com is returning to share his vast experience and knowledge of Wordpress and IDX. Mike’s expertise is real estate specific and includes implementing IDX home search plugins, SEO, content marketing, and much more. We’re honored to have him as one of our many affiliate developers and look forward to his knowledge being shared with you and your members.

Here are the details for you to share with your members. We’d love it if you and your staff could join us too!

"Widget Wisdom. The FBS IDX Wordpress Plugin."

January 22nd, 1 P.M. CST

Registration Link:https://bit.ly/2RxzgK0

We hope to see you and the awesome real estate professionals of your associations there!

P.S. Our ROCK 2019! Yearly planning webinar was a big hit. Click here to view the recorded webinar.
Download the ROCK2019! Planning Guide: White Label Version - Regular Version

Webinar Registration
]]>Fri, 04 Jan 2019 16:26:48 +0000<![CDATA[IDX Certified! November 27th Training Webinar Announced]]>http://mlstoolkit.zohosites.com/blogs/post/idx-certified-november-27th-training-webinar-announced Another year is almost on the books and we’ve been working on some awesome plans for 2019. You’ll be happy to know we’ve got some great t ]]>


Another year is almost on the books and we’ve been working on some awesome plans for 2019. You’ll be happy to know we’ve got some great things coming and big announcements to make on the IDX front!

One of the most successful efforts we launched this year is our IDX Fundamentals training track. IDX Fundamentals is designed to help new agents, or those agents who may not be as technically savvy, break down the world of IDX home search options into plain English, demystifying acronyms and technical jargon that often confuse AND result in your MLS receiving calls from mixed-up members.


Earlier this year, we started with a series of live webinars that are now availableOn-Demand” Here’s how it works:

Members choose 2 of the following 3 “IDX Basics” trainings:

  • ·  IDX & Your Flexmls Portal
  • ·  What is IDX & Why Do I Need It?
  • ·  Which IDX Solution Is Right For Me?
    And then one of our product-specific trainings
  • ·  SmartFrame Fundamentals
  • ·  Wordpress IDX Plugin Fundamentals

Members who successfully complete the program receive some great rewards:

  • ·  A certificate of completion
  • ·  A 30 minute mentoring session by-phone with me, Mike Price
  • ·  And for new subscribers,  two months of free FBS IDX service

I will be conducting a webinar November 27th at 1 PM central to “reintroduce” the IDX Fundamentals tracks for your members. Please share this information and the registration link with your members. All of our trainings are completely free to them and IDX Fundamentals is a great way to help them demystify the technical jargon that often confuses. Your members can register at this link:

https://attendee.gotowebinar.com/register/3841205838162931458


Stay tuned to the MLSToolkit blog! I will be adding some great new white label content very soon along with some fantastic news that you and your members will be super happy to hear!

]]>Tue, 13 Nov 2018 14:54:54 +0000<![CDATA[The Flexmls Edge. Helping your members succeed with LIVE Data IDX.]]>http://mlstoolkit.zohosites.com/blogs/post/the-flexmls-edge.-helping-your-members-succeed-with-live-data-idx.What does LIVE data mean in this day and age? For FBS it means that, when a listing is updated in the Flexmls system, it is reflected up-to-the-second, in our IDX products.]]>

In every training webinar we produce at FBS IDX Solutions we always take time to put emphasis on Flexmls’ LIVE Data. What does LIVE data mean in this day and age? For FBS it means that, when a listing is updated in the Flexmls system, it is reflected up-to-the-second, in our IDX products. (Unlike other products that may be updated via a RETS feed on a scheduled basis.)



We have created some great content resources that help your members grasp the importance of this competitive advantage and provide some guidance on how to best leverage it in their marketing strategies.

Success Articles

Marketing Your Live Data Edge Via Social Media

10 Ideas To Drive Leads With Live Data

Recorded Webinar Sessions

Generating Leads With Live Data

The LIVE Data Difference

There are white label versions of LIVE Data content in the MLSToolkit download center that you can modify and use in your own training.

Let me know how to best help you communicate this all important advantage to your membership and any other ideas you might have on how to best work with them to improve their IDX marketing efforts.

]]>Wed, 05 Sep 2018 02:20:56 +0000<![CDATA[New Content: IDX, The Cycle - From Lead to Close and Beyond]]>http://mlstoolkit.zohosites.com/blogs/post/new-content-idx-the-cycle-from-lead-to-close-and-beyondNew download content of white labeled IDX training resources.]]>

How often do your members ask you about the best ways to improve their ability to capture and convert leads with their websites?

We’re guessing it’s pretty often. For some time now we have been polling our prospects and clients about the issues most important to them as it relates to their IDX strategy. After compiling that information and speaking with our team of 3 IDX Specialists, we got to work by introducing two new trainings to our schedule. They are a deeper dive into the cycle of an IDX web site strategy and our IDX Smartframe and Wordpress IDX Plugin solutions that support them:

 

FBS IDX Smartframe: From Lead To Close 
FBS Wordpress IDX Plugin: From Lead To Close

I have added white labeled versions of both presentations to the download center along with suggested presenter notes and links to recorded versions of the trainings. We know from our analytics that these sessions are popular with your members and we will be working hard to continually tweak and improve them to deliver the kind of training that will have a real, actionable impact on their web-based home search and lead capture efforts.

Too busy to implement the white label content into your ongoing communication efforts with your members? We invite you to share our training schedule and help center links with your members. We’re laser focused on the success of your members and working hard every day to support your efforts. We welcome any and all input as to how we can improve.

Download Center
]]>Tue, 12 Jun 2018 12:38:53 +0000<![CDATA[Decode and Demystify – IDX Fundamentals Training: Now On Demand!]]>http://mlstoolkit.zohosites.com/blogs/post/IDX-Fundamentals-Home-Search-On-Demand-Training-From-FBS-IDX-SolutionsWe know how frustrating it is to continually untangle all of the tech acronyms you’re bombarded with, it’s like water rushing from a fire hose. In an ]]>
We know how frustrating it is to continually untangle all of the tech acronyms you’re bombarded with, it’s like water rushing from a fire hose. In an effort to stem the tide, we established IDX Fundamentals as a completely FREE training track for your members.. It helps your members grasp the basics of IDX and web-based home search along while also providing an overview of the FBS IDX Solutions. It has been very popular with your members, so much so, we’ve decided to set up IDX Fundamentals as an “On Demand” platform that can be conducted at a pace that’s convenient for your agents and brokers.

So What is IDX Fundamentals?
Click the image below for a brief video introduction:

What Are Your Thoughts?
We would love to know what you think about the program and discuss any ideas you have for making it even better. Just click inside of the text box below to scroll through a quick 6 question survey. Thank you for your time and input!

]]>Tue, 15 May 2018 19:06:36 +0000